Backstage at The iKons Show featuring Girl Meets Brush

With the return of live events, it was a true showcase of talent both on the catwalk and behind the scenes, at The House of iKons show. Featuring the makeup and hair team of Girl Meets Brush, fashion week is back with a bang.

As one of the leading off-schedule events during London fashion week, The House of iKons has returned to the global stage with a show that gives a voice and platform to designers from across the spectrum, but it is the backstage area that really is where the work happens. Having worked on countless live events myself, I know that is no mean feat to prep an army of models which is why teamwork is a must.

The Girl Meets Brush team showed they are up to the challenge and led by founder Lynn Mills, they created a makeup and hair showcase that was both translatable to the real world and very much high fashion without losing stride. The look had to work for multiple designers and a range of skin tones which to their credit, they made this look effortless working seamlessly on what is a significant and important fashion event with the world’s press capturing every detail.

House of iKons is a top-tier show with designers from across the globe so the backstage crew needs to be on top of their game and The Girl Meets Brush team pulled it out of the bag with grace and style.

To learn more about Girl Meets Brush or The House of iKons see:

Girl Meets Brush

Girl Meets Brush Pro Team.

Girl Meets Brush Shop.

Girl Meets Brush Facebook.

Girl Meets Brush Instagram.

Girl Meets Brush Twitter.

The House of iKons

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

The iKons Fashion Film 2021

In a year that has seen industry slow down and in some cases completely stop, it is gratifying to see the fashion industry and the creative talent behind it have found a way to showcase not only the designers but the creative talent from behind the scenes.

The House of iKons has stood tall in this with a fashion film and series of collaborations, and partnerships that have shown clearly that fashion talent still has a voice and a place in the world with the people speaking softly and letting the video do the real work. A creative tour de force, this latest incarnation to one of the leading off-schedule fashion events worldwide, has allowed everyone from the makeup staff to the designers to showcase their wares and remind us that there is a light at the end of the tunnel.

Featuring leading designers, creatives, and modeling talent The House of iKons is planning for live events later in the year and into 2022 with their ever-popular show is leading the way for fashion elites and giving a voice to professionals from across the globe.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

House of iKons February 2021 A Strategic Win For Fashion

In the current climate of uncertainty, it is truly gratifying to know that fashion is finding a way and carving a new path that will showcase talent, bring the world of iKonic design to not just their established audience but a wider and more diverse range of people thanks to the savvy collaborations of Savita Kaye and the new media partner Rising Fashion, which will see The House of iKons go multiplatform including Amazon and Youtube to name but two of the places you will be able to find the show in its current form as a digital platform for design and innovation.

House of iKons become an official Associate to the International Art Fashion Council and is now on Wiki Video as one of the Top Six Brands World Wide changing the face of fashion with its innovative diversity and range of creatives globally.

Taking a new and innovative stance on showcasing fashion, the savvy and respected House of iKons team has brought the intimacy of a show and added a more personal element of behind the scenes with the designers that is changing how we view the industry and opening the door to a more inclusive and certainly private aspect that was the preserve of documentary footage and rarely offered this level of access to the world of fashion.

With pre-production already in motion for shows into 2022, there is a definite sense that fashion is here to stay and that iKonic design will always find a way to showcase in a fashion film form that is innovative and has caught the attention and support of Girl Meets Brush, The Fashion Life Tour, Zarya Azadi.

With featured designers including:

1. Sigrun

2. Joan’s Bridal Couture

3. Simi Sandhu

4. Be Unique Be You

5. Model’s Wardrobe

6. N8 by Nathan Vandevelde

7. Yade Couture

8. Korn Taylor

9. G.Seven Feat Yildizstoffe

10. Inci Hakbilen

11. Ethinicroyals

12. Post Code Fashion

13. Eye on Fashion

14. Atelier by Khosh

15. Bahar Yasin Studios

16. Dis is Me Couture

17. a la Mode

18. Love Collection by Emily & Anna

19. Jugger Onate for Jil & Jug Dallas

Scheduled to be released across a wide range of platforms on the 27th of February The House of iKons is The Show of the season and its continued work in the arena of fashion has opened doors to a whole new world of talent.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

A New Year A New Plan

In many respects, 2020 has been a lost year for a lot of people with the world changing dramatically. For us, it has opened up doors to a whole host of new potential avenues and given us a chance to reevaluate what we have been doing and look at how we can fit ourselves into the market long-term. To do this we have broken our work into key areas that will be public and those which will be kept private to the inhouse team.

In the public sense, we have two key areas we will be focusing on in the first quarter of the year:

Editorial and print: we have been putting this on the backburner in some respect taking time to look at locations, edit work already shot, slowly build up a series of images and work that will be released over the early part of 2021 with additional planned small shoots that will be a combination of artistic and commercial. *This will include product placement in behind the scenes imaging and video with brands such as Lord and Berry, Mykitco, and Brushwork Cosmetics to start. We are open to new potential brand partners for projects contact the team to discuss.

Film and TV: something that we have been doing since the start of Lost Creatives is supporting a range of festivals including Micromania and The Nepal Cultural and Film Centers' own festival. We do have plans to partner with a European festival and will reveal details on that soon.

Our initial goal is to work on 3 projects that will be shorts, designed specifically to go to festivals and as an opening gambit for our planned digital TV shoots in the horror/thriller market (for Which we have already spoken to several distributors and have options in place including the HOD TV route which is our number 1 choice).

In the coming months, our projects will be smaller in nature to help push forward and test the waters of the market and expand out. Our ties to South Asia (Including Nepal Film Production and our key actor contacts in India), will play a heavy part in our work as we are questioning how we will be able to work in Scotland and the UK in general.

Each of the current websites: JamesC mua. Lost Project and of course Lost Creatives will be receiving overhauls and updated images across the galleries, and the welcome pages, additional sites are being planned for our film/TV work to keep the Creatives solely about marketing and the background elements we have built.

Further updates will be released over the course of the month. We are really excited about our plans for 2021 and look forward to pushing the boundaries of our work.

Festive Thoughts From The Lost Creatives

Featured brand Lord and Berry (UK)

A slight departure from our normal scheduling but we wanted to get this post out before Christmas day and say a big thank you to all our supporters, the brands, and of course our readers as we share our final thoughts for 2020. From here we will be focusing heavily on the future and what will be happening for the team in the new year. We have been busy over the last few weeks setting in motion concepts, finalizing and in some cases reediting images for the various websites we run, there will also be a run of work that is designed specifically for editorial (we have some really fantastic magazines we have shot work for). We do want to look at the festival circuit, there will be an announcement of a new film festival media partnership in the new year, the goal of this will be to boost our video content and bring a little attention to talent. Naturally, these projects will be small crews/cast to keep the costs down and very much in the kitchen sink drama territory which will develop into other areas and our ultimate goal of tackling the horror/thriller market for TV, scripts are already earmarked for this.

One of our biggest supporters and our favorite writer, has offered us a development contract that will expand our portfolio to include video games for a variety of platforms which is an exciting prospect.

Our creative Director; JamesC, is working around different ideas and is editing, shooting, and managing our background work such as the brand placement and of course stock levels.

We will of course keep you all in the loop of changes and updates through the website and till then we want to, again, thank you for the support and wish you a Merry Christmas.

September in Fashion With The House of iKons

With the world in a state of flux and so many changes underway it was gratifying to know that fashion is always going forward and at this moment in time, House of iKons took the lead and showcased talent (as they always do) taking the designers from the catwalk and showing them in a new light with a digital showcase for their Septembers fashion week event. A rare insight has been offered into the world of fashion and it was as grand a spectacle as we have come to expect but, with a uniquely iKonic twist.

With a stable of established designers under the iKons family umbrella, there was also a sense of the new and it was all pulled together in a way that gave us a glimpse into the ateliers of some of the worlds finest design houses from couture bridal and gowns to streetwear and kids clothing, the access and insights into the mind of the creative talent was beyond comparison.

From humble roots to one of the top 10 off schedule fashion shows in the world. From all across the globe, The House of iKons showcase has opened the door to new and exciting paths for everyone from the backstage staff to the designers and dressmakers, and this latest show in its digital form was a hit with the “attendance” hitting the high notes of views on the day and opening up the world of fashion to a diverse audience and tells everyone that fashion has no limits.

To learn more about the House of iKon see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

The Show Must Go On With The House of iKons 2020

Johny Pach and Savita Kaye

With so many changes in the world at large, it is gratifying to see that The House of iKons has found a way to continue their creative vision of supporting talent in the realms of fashion. While fashions weeks across the globe are on hold and catwalks are postponed Savita Kaye and her team has decided that the show must go on and the talents must be seen and that is taking the form of a digital showcase.

The House of iKons started as a means to bring new and emerging talent into the world of fashion, London being the heart of fashion week and the iKons show has become a staple of this with the kind of global coverage that is so in-demand.

From the backstage crew to the designers themselves, the opportunities that The House of iKons has created are above and beyond expectations and has seen the show rise not only in local terms but globally featuring designers from every corner of the globe.

Established and new designers, makeup staff, backstage crew, and press flock to The iKons Show to be seen and to learn, which makes it even more important that that the team has found a way to showcase with a digital platform:

“The business of fashion is thriving and The House of iKons is a star attraction in that space with innovative designers and a catwalk that has become a worldwide phenomenon and talking point with good reason.”

Launching the digital show on September 19th the list of designers, brands, and speakers, such as the talented Johny Pach, The House of iKons is fast becoming the new benchmark for independent fashion events across the world.

To learn more about the show, or to discuss sponsorships, showcasing your designs, or getting involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

The Makeup Museum new York

In terms of the cultural lexicon makeup has a place from the realms of film to fashion, the creative artists of makeup have been front and center of this and in a move that will span the globe the Makeup Museum New York was founded. Giving legitimacy to the craft by exhibiting talent and looking at how makeup has become central to the lives of men and women alike.

Historically, makeup has been a part of life and often missed in the grander scheme of things and has been a respected craft from the Egyptians to the current talents and stars of the cosmetics work such as the amazing Pat Mcgrath who has created iconic looks for both print and catwalk before pushing boundaries with her own makeup line.

The Makeup Museum has taken all those elements and put them in the limelight taking both current and historic icons of the industry and given them a place to be seen.

From the fashion world, the renowned and respected Kevin Aucoin’s journals have been made available giving the world at large an insight into one of the leading lights in beauty whose talents saw him work with stars like Liza Minelli, Tina Turner and many more, creating books and talking openly about the tricks and techniques that made him a household name and The name on everyone’s lips when it came to beauty.

In film and TV, it is without question the innovators and founding fathers of the industry as we know it: The Westmore’s that truly stand out shaping how we as makeup artists work today and creating iconic images and characters that are still recognizable today, the family was and still is a respected benchmark for excellence in the creative fields and to this day are part of the industry offering their insight and professionalism to the world.

Having a dedicated space for makeup as an art form is a stellar move that is lauded in the press and offers a space for the makeup artists to the makeup lovers to appreciate and revel in a craft that is both an art form and a pleasurable indulgence.

The Lost Creatives along with Lost Project and our hard of makeup and creative director JamesC will be showing support for the museum as a part of the industry we feel that this is a cause we can get behind and love the fact that talent in the creative side is being showcased.

To learn more about The Makeup Museum or to shop from the store see:

The makeup Museum Website.

The makeup Museum Shop.

The makeup Museum Instagram

The makeup Museum Facebook.

The Makeup Museum Twitter.

The makeup Museum Youtube.

Creative The Narrative

We are working in the background and will be showcasing new work soon through all 3 of our sites and talking about the creative process in more detail along with the logic behind what we did and how we did it. At the moment we are working on some site updates which will come into play across our sites. At this time we have some editorials in the edit suite with others in motion for publication alongside text articles that will be available through World Fashion Media News upcoming print magazine (which we are truly grateful to be a part of).

Our creative director JamesC, is working with a few brands on product testing (subject to non-disclosure agreements) which is an exciting prospect for our work collectively and announcements on longterm partnerships will be made as and when they are completed.

Understand that while we are quiet we do have a lot happening and cannot wait to showcase the new work and our refreshed sites and we are working to create new partnerships for future projects.

Editorial content will be playing a big part of our upcoming work with JamesC leading the charge on this and plans to completely change the layout and look of his site including an opening video for the site which we are designing the overall look for at the moment.

Focus is on publication and as previously mentioned, World Fashion Media News having a new print version coming soon, we will be working on editorials exclusive to them with an emphasis on clean beauty and male grooming.

Our list of magazines is growing and thankfully the terms are clearly laid out which means we can focus on the artistic over the corporate first with marketing taking a very close second.

Motivated and pushing forward The Lost Creative team is working hard and dreaming big.

Wolfskin London Mens Grooming Kit for Makeup Artists

As the makeup industry landscape changes to meet new standards and we see the need for new techniques and methods, especially for TV presenters, Wolfskin London offers a simple solution that allows men to look smart, well-groomed, and professional in any setting.

Increasingly people are required to work from home using software setups for digital meetings and the full HD screens are opening up our faces to closer scrutiny and the need for a clean, fresh, groomed look as we work from home is becoming a must and in a media format, this can also mean that for male presenters who are often used to having a makeup artist on set, they will now need to do their own makeup which is where Wolfskin London becomes integral to the media business.

For the Lost team, the reason we are looking to Wolfskin London is fairly straight forward, it is designed to suit men and is simple enough that it is suitable for most situations and we can (if required) teach our male talent to do their own makeup with minimal fuss and will be something we reach for when we cover events such as fashion shows.

Pushing forward in the make-up realm having a range that is designed for men both professionally and personally will be something we work with more in line with not only the projects we have in development but for the future of the company overall.

To learn more about the Wolfskin London range or to purchase see:

Wolfskin London Shop.

Wolfskin London Instagram.

Wolfskin London Facebook.

Wolfskin London Twitter.